Discover what's happening nearby and see who's going before you commit. Going makes local events feel less like a gamble and more like a plan.
"Most people don't skip events they want to attend. They skip events they don't know anyone at."
The founding insight behind Going
From discovery to "see you there" — no friction, no awkward solo standing around.
Browse local events by category, neighborhood, or what's happening tonight. Events from everywhere, surfaced in one feed.
Before you commit, see who's already in. Not a follower count — real people with faces, and friends of friends highlighted.
RSVP, get matched with other solo-goers, and walk in knowing at least one person is already there.
Three forces are aligning that make this the right moment to build.
Growth in "near me tonight" searches since 2022. People aren't planning weeks ahead — they want to know what's happening right now.
Of people actively seek out under-the-radar events — not the big ticketed ones. The local, un-monetized event is underserved.
Discover events through personal networks — friends of friends, not branded ads. Social graph = distribution.
Local scale is enough. You don't need millions of users — a few thousand active local users can generate thousands per month.
Power users pay for early access, unlimited RSVPs, and notifications when friends of friends are going somewhere.
Organizers pay to surface their events to the right people in the right neighborhood — not broad blast, targeted local reach.
Cafes, bars, galleries, studios — local businesses pay to reach people who are actively looking for things to do nearby.
Earn a cut on ticket referrals. When someone RSVPs and buys through the app, a percentage goes to Going.
The product resonates across everyone who's tired of going to things alone.
Moved somewhere six months ago and still haven't made real friends. Going shows them what locals are actually attending.
Always the one organizing hangouts. Going makes it easier to find events worth dragging their friend group to.
Wants to try new things but doesn't know where to start. Going gives them the social proof to finally try that pottery class.
Going starts with your city. One neighborhood at a time. No ads, no noise, no algorithm — just what's happening and who's going.